Eventful Days
and the Business Pivot
Rob Mulda leaves slashdot.org…
Steve Jobs resigns from Apple…
and Paul Graham grows his startup army at Y Combinator…
It has been an eventful day in the world of business and startups… and it has got me thinking about change and specifically business changes and pivots. Which brings me to:
Pivoting Your Business to a Higher Level | Business Pivot …
A business pivot is an operational change driven by a combination of observation, information, and inspiration. With the pace of change today, it should be considered regularly by all businesses.
http://www.bcbusinessonline.ca/management/business-planning/pivoting-your-business-higher-level
Our Business Pivot to Freemium: Insights from the Process | The …
Last week, author and tech fan, Tom Taulli of Forbes posted “Should Your Company Go Freemium”, a summary of discussions we have had on the topic. Genius.
http://www.genius.com/marketinggeniusblog/5266/our-business-pivot-to-freemium-insights-from-the-process.html
The Pivot With Aaron Batalion of LivingSocial
LivingSocial CTO and Co-Founder Aaron Batalion shares the story of how LivingSocial changed it’s business or in lean startup terms “pivoted” to become the social commerce business they are today at the Tech Cocktail Startup Mixology Conference in Chi…
Pivot and Profit – The 3 Key Habits of Success for Entrepreneurs
Think you’re an entrepreneur? Do you have the passion to go the distance and share that with others? What about the boring stuff, the organization and delivery of a business that creates replicatable, predictable results? Blog post at declandunn.com …
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Obviously, LivingSocial is one of the biggest business pivots in recent memory. You may or may not remember them from their Visual Bookshelf app on Facebook a few years ago. It let you post a list of books you’ve read and the stuff you’d like to read to your profile. It was sort of fun, if you read a lot or cared what your FB friends were reading.
Later they came out with PickYourFive and a few other poll-type apps for Facebook and then a couple of years ago, folks really started to take notice when they acquired BuyYourFriendADrink. (Because really, who wouldn’t want to buy their friends a drink, right? Especially when they send one back to you. Not to mention that some of the drink choices were hilarious in aืd of themselves. Virtual party, actual fun.)
After their success with BuyYourFriendADrink, they launched a daily deals business and now they’re projected to make $500 million this year. From a less than thrilling app about a bookshelf to $500 million in like 3 years. Is this the most dramatic business pivot in history or what? Possibly not but it’s certainly the most interesting.
LivingSocial recently launched a Family edition and plans to launch a college edition for their daily deals as well. They’re working on expanding into new markets and countries and show no sign of slowing down.
Chris Dixon (from Hulu and other startups fame) said “In my experience, the most common mistake is to pivot too late.”
So I’d like to hear from you… have you pivoted a business? Was the pivot successful? What are some other great Business Pivot stories? You all know how much I love a great success story…


August 26, 2011 






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