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Due to popular demand, I wanted to give you guys the names of some of the books Andrew Warner and I talked about in my interview with him on Mixergy.com last Friday. I also wanted to give you a couple of highlights from that interview, and I wanted to thank Andrew again for having me. It was great to clear up some of mythology around myself and to finally be able to tell my own story about what happened with Gauchonet and some of my other forays into the world of entrepreneurship…

First, a few of the books we talked about, (which I recommend to any business owner, internet marketer or entrepreneur)…

Positioning: The Battle For Your Mind by Al Ries and Jack Trout. This book has long been the industry standard on the subject of Positioning and, in fact, Ries coined the term “positioning” in terms of marketing. Ries has written a ton of books that have been BusinessWeek best sellers and PR Week magazine names him one of the Most Influential People in Public Relations in the 20th Century.

Jack Trout was also an early pioneer of marketing warfare theory. He has written several books… with Ries, Steve Rivkin, and on his own. Most recently, Repositioning: Marketing in an Era of Competition, Change, and Crisis.

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. The Heath brothers pick up where Malcolm Gladwell left off with The Tipping Point and his idea of “stickiness.” Their newest book is called Switch: How to Change Things When Change is Hard and it addresses the hurdle of enacting lasting changes in our companies, communities, and even if our own lives.

The Autobiography of Andrew Carnegie. Great story of one of the most important philanthropists and

entrepreneurs of his time.

And lastly, for now at least, Think and Grow Rich by Napoleon Hill. If you haven’t read this yet, do it today. First published, over 20 years ago, Hill’s work has affected countless business people and entrepreneurs for the better…

More details from my interview on Mixergy coming tomorrow. In the meantime, if you haven’t watched it yet, be sure to stop by Mixergy and tell Andrew I sent ya.

My good friend, Andrew Warner, interviewed me for his website, Mixery.com on Friday. It was a great experience. I’ve know Andrew for years and it was a lot of fun to talk through a bit of my own history in the world of startups and entrepreneurship with him.

Check out the full video interview now at Mixergy.com and be sure to let me know what you think. I would love your feedback.