You need to adopt integrated approach to market planning, strategy design, and execution. And, that starts with how the business is positioned across internet. Website, Content, Social Media Presence, Media specific strategy et al forms some of the ingredients. People engagement follows planned m...
I'd recommend that you build out a range of packages with different deliverables for clients. Price them based on what you want to make per hour times the amount of time it will take you to create each deliverable (don't forget to build in time you'll spend meeting or communicating with the clie...
Create a simple logo in photoshop using a font. Zero cost. But, it's worth hiring a designer. If you don't know any, just hit the #logodesign hashtag on instagram and DM the one you liked most and offer the money you have.
We have been collecting usage data on the home button from about 750 websites we manage across North America in an effort to try to determine if it is necessary or not. While each website is different, and much of the data is statistically insignificant, we have started to operate with a few ass...
I am not an attorney and this is not legal or "professional" advice. Copyright protection will be the easiest, as an artist's work. However, trademark is what you will really want. And that is not at all as cheap. Overall, my advice is for you to get moving, quit worrying about what theoretica...
Building a brand takes more than a logo. With that said, consistency is key for obtaining a competitive advantage that speaks to your market for longer. I would recommend against using different styles and colors for various purposes and instead maybe avoid using in lieu of the logo use maybe ins...
I use any resource at my disposal, but I think it comes down to a little formula that takes in these two data points: 1) what am I trying to build? 2) what are my strengths? Here's how it works. I basically calculate a "success probability outcome score" based on these two factors. Here are som...